Christopher R. Gustafson
Professor Agricultural Economics University of Nebraska-Lincoln
Contact
- Address
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FYH 314A
Lincoln NE 68583-0922 - Phone
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4023185712
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cgustafson6@unl.edu
- Website
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CV
Research Interests
My primary research focus lies at the intersection of decision-making processes and health outcomes. People have been found to deviate regularly from standard models of rationality in certain settings. This deviation from rational decision-making happens especially frequently in the sorts of choice scenarios—decisions made infrequently, when there are high stakes, or when benefits and costs of decisions occur at different points in time—that people face when making decisions affecting their health. For instance, many people experience eating unhealthy food as an immediate benefit, while the potential costs—poorer health, obesity, etc.—will occur later. Behavioral economics provides a framework—rooted in economics and psychology—to understand these choices. It also offers principles to guide policymakers, health-care professionals, or individuals themselves to choice structures that can engender healthier decisions. I intend to apply these concepts to the study of both health and disparities in health outcomes among populations. More»